Peter Cowley and Matt Locke to deliver workshops for film producers

Posted: 16th May 2013

Peter Cowley and Matt Locke will be delivering the first two open workshops in Northern Film & Media’s CREATEiNNOVATE initiative in Newcastle on 11 June. Intended for producers interested in exploring the commercial and creative potential of their feature film story worlds online, Peter Cowley’s class will focus on ‘Monetising Film Online’, and Matt Locke’s will address ‘The ABC of Digital Storytelling’.

Monetising Film Online

Peter Cowley, founder and CEO of Spirit Digital, will take you through the process of how to make your film idea work in the digital and social space with case studies highlighting successes and failures. Find out from an expert practitioner how you can extend and monetise films using digital and social channels. Prior to setting up Spirit Digital, Peter was MD of Digital Media for Endemol UK and global head of original digital programming at Endemol International.

The ABC of Digital Storytelling

In this workshop, Matt Locke (Storythings) will introduce the ABC of digital storytelling. Sharing the design approach he has developed over 15 years of working in digital media, Locke will explain how new Attention patterns, new audience Behaviours and social Circulation are changing the way we tell stories. Using examples from his work at Storythings, Channel 4 and the BBC, this will be a practical session that starts by focusing on audience, stories and storytellers, rather than technology platforms themselves, and will help storytellers working in any medium understand how to connect with their audience.

CREATEiNNOVATE  is a programme of high level industry mentoring and live project development that will support four experienced film producers to develop innovative creative and commercial approaches to film production, distribution and marketing. It will also offer opportunities – including these workshops – for a wider community of filmmakers to learn from and share ideas with leading practitioners in the field. For more about CREATEiNNOVATE please click here.

Where: Live Theatre (Studio, top floor), Broad Chare, Newcastle-Upon-Tyne, NE1 3DQ. 

When: Tues 11 June (Peter Cowley: 11.00am – 1.00pm; Matt Locke: 3.00 – 5.00pm)

For more information about these events and to register a place please click on the following links: Monetising Film Online, and The ABC of Digital Storytelling. Places are offered first come first served.

CREATEiNNOVATE is a Northern Film & Media initiative supported by creative Skillset, Creative England, BFI through 'Film Forever', European Regional Development Fund and BALTIC Centre for Contemporary art.

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