NFM backed app marries digital technology and relationships

Posted: 23rd November 2011

Cupple, the world’s first private sharing mobile application designed specifically for two people in a relationship is now available for iPad, iPhone and iPod touch.

The Northern Film & Media funded app is designed to reduce the lost contact between two people by creating a private mobile sharing space. The app promises to “raise people’s confidence of when and how to share on mobile and eliminate the indecision of broadcasting your experiences to wider social networks”.Users can quickly exchange private content such as photos, location and messages with each other and tag the places they have been, or plan to take each other.  ‘Shares’ are free to send once the app has been downloaded.

Cupple was funded through Northern Film & Media’s Big Business, Big Society? experiment – a £50k fund for society-enhancing digital business propositions. Big Business, Big Society? was launched by ex-Endemol digital media boss Peter Cowley last year.

“The idea for Cupple came from looking at my relationship and my friends and the way we actually use mobile together in 2011”, said Tim Alison, founder of Cupple developer Darling Dash.

 “I wanted to make something we would use. The intimacy between two people who share a life is full of experiences. We’ve created an app for people to express their moments with each other whilst keeping it completely private to the outside world and away from other social networks.”“Cupple is as much for two people who are starting a relationship as it is for a pair that have been living together for years. We are building a product that is universal to any two people who are in a relationship together at any stage at any time. Cupple is a romantic idea, but also very practical for two people”.

 Roxy Bramley, creative manager at Northern Film & Media said: “Cupple is a unique product with a large potential market. It provides an intimate space for friends and lovers to share experiences and document their relationship.”The Cupple App is available for free from the App Store on iPad, iPhone and iPod.

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