Sunderland-based MCC Media’s new 20-episode live action series, My First… will be broadcast on CBeebies from Monday 07 March.
My First… was filmed across the UK and captures the wonder of children experiencing new activities and encounters for the very first time. Filmed from a toddler-eye perspective, young viewers will be encouraged to share in these milestones and ‘interact’ with the narrator as the action unfolds, with each episode following a child as they do something new for the very first time – from getting a haircut to going on holiday.
My First… has been filmed so that viewers share in these events and the company hopes that each 11-minute episode will spark conversation between parents and children as they too prepare to undertake new experiences of their own. The series grew out of a pilot for which MCC were awarded development funding by Northern Film & Media, backed by funding from the European Regional Development Fund Competitiveness Programme, 2007-13.
Series Producer and Director Paul McCoy said: “It’s been a pleasure working with CBeebies over the past year to create this fun and unique series. We’re committed to giving children a voice to tell their own stories, and in My First… viewers can join each child as they go on this exciting new journey.”
CBeebies Exec Producer Michael Towner added: “We’re delighted to welcome My First… to the CBeebies family. Those first experiences that all children go through can seem very daunting, but seeing someone just like themselves on their screens can have a really positive effect on a child’s ability to process those experiences and enjoy them to the full. MCC Media has done a fantastic job in reflecting the lives of children from different parts of the country and we’re sure our youngest viewers are going to thoroughly enjoy getting to know them.”
MCC Media are proudly based in the North East, and hope to build on this success with many exciting new projects currently in development. The business is set for expansion this year after just moving into a newly purpose built offices.
The first episode of My First… will be broadcast on 07 March 2016, on CBeebies, and plays on weekdays at 9.00am, repeated at 1.00pm the same day throughout March. (Freeview channel 121 [HD – 124], Sky channel 614 [HD – 624], Freesat channel 601 [HD – 608], Virgin Media channel 702 [HD – 711], catch up on the BBC iPlayer).
Northern Film & Media supported development of the pilot episode of My First… with funding received from the ERDF Competitiveness Programme 2007-13, which brought over £300m into the North East to support innovation, enterprise and business support across the region.This was partly funded by One North East and the European Commission.