Creative England launches - NFM reveals plans for future

Posted: 13th October 2011

The below FAQ's will help you pinpoint how the launch will shape support for the creative industries in the North East. You will also find details about Northern Film & Media's plans to futureproof an agency presence in the North East after nearly ten years of supporting the development of the creative industries and leveraging £80 million of investment in the sector.

Creative England, Northern Film & Media and the North East – FAQ’s

What is Creative England?

Creative England is a dedicated support agency for the creative industries in the English regions outside London. It is a private ‘not for profit’ company, limited by guarantee, with the core purpose of supporting the sustainable growth of independent creative businesses, and the talent that feeds them, in every part of England outside London. It will support the sectors of Film, Television, Games, and Digital and Creative Services.

The new organisation becomes operational on 1 October 2011, and builds on the work of the Regional Screen Agencies outside of London that, for the past ten years, have assisted the development of the film, TV, interactive, games and digital media industries in the English regions.

Creative England will become the BFI delegated body for the distribution of Lottery funded film activity from October 2011 and one of our key initial objectives will be to ensure a seamless transition of Lottery funded film provision in the English regions, ensuring the ongoing development and sustainability of a vibrant film culture outside London.

Although the initial funding confirmed is for film activity, Creative England’s long term goal is to support sustainable growth of the wider creative industry sectors, and is in ongoing dialogue with Government and other public and commercial sources to secure funding for this activity. In the meantime the focus is on ensuring that Lottery funded film provision is transferred to Creative England effectively.

Creative England will provide an England-wide service with staff located in a number of locations throughout England.

Who are Creative England?

Creative England is led by Chief Executive, Caroline Norbury, an experienced producer, previously Chief Executive of South West Screen. Caroline reports to a Creative England Board chaired by creative industries consultant John Newbigin.

Why has the new structure been created?

The formation of Creative England was announced last year, following the abolition of the UK Film Council. Ed Vaizey, the Minister for Creative Industries, announced it as “a simpler, more efficient structure with an expanded remit to support the creative industries across England. The network of English screen agencies worked collaboratively with DCMS to create a new model that best serves the creative industries with significantly reduced sums of public cash.

Who will fund it?

From 1 October 2011, Creative England will receive DCMS Grant in Aid monies from the BFI to support the strategic development of film in the English Regions, and will also become the delegated authority for the distribution of National Lottery funds for film, via the BFI.

What are Creative England’s priorities?

Creative England’s three core film priorities for 2011-2012 are:-

1.       Film Culture: to ensure audiences throughout the English regions have access to a wide and diverse range of film content, to deepen and enrich audiences’ experience through education opportunities, and to integrate the unique resources of regional screen heritage into wider film provision2.       Talent Development: to create an environment which fosters outstanding creative talent for film throughout the English regions by developing a clear progression ladder for writers, directors and producers 3.       Locations and Production Services: to maximise inward investment by promoting the English regions' locations and providing support for film productions

What funding will Creative England offer?

Film funding will be available for film activity in the English regions outside of London. Full details of Lottery schemes, when and how to apply will be available on the Creative England website soon. Make sure you sign up to receive news at

How will this effect support in the North East?

Northern Film & Media intends to work closely with Creative England to establish a framework that best meets the needs of the North East commercial creative industries, which are currently worth £90 million per year. Northern Film & Media is a freestanding independent company and has funding until April 2012.

How will Northern Film & Media deliver this?

Northern Film & Media intends to work with a range of regional, national and international partners to secure a continued agency presence in the North East – the ‘bricks and mortar’ you told us was crucial in our ‘Beyond the Cuts’ consultation in spring 2011. Since 2002, Northern Film & Media funding has leveraged £80m in the creative industries and has benefited nearly 700 companies.

An agency presence provides a nationally networked core team with in-depth local knowledge that can be applied to providing a bespoke support service for the North East creative industries. It also provides an effective industry lobbying tool and space for events. 

What is the business model?

Northern Film & Media will pursue a public-private business model, combining partnerships with the region’s Local Authorities and other cultural bodies alongside the agency’s slate of commercial investments.

What services will be prioritised?

Northern Film & Media will prioritise the Production Service, Market Access support and Event functions. These functions were identified as core business areas in the ‘Beyond the Cuts’ consultation.

How will this shape funding?

Though DCMS funding for film is due to increase from £27 million to £43 million by 2014, funding opportunities are likely to be reduced in the year ahead. Clients are advised to check the Creative England website for the latest Lottery funded opportunities. A limited amount of Northern Film & Media funding is still available for Market access and TV/Film/Web/Mobile/Games development. Additionally, funding remains for Northern Film & Media’s Production Service and specialist events.

Northern Film & Media will continue to be happy to advise on any funding queries you may have. Please contact the Northern Film & Media Creative Team following for further information:

What is happening elsewhere in the country?

Each RSA outside of London is an independent company with its own set of plans for the future. For more information, please visit the relevant RSA’s website to find out more. Further details can be found at:

EM Media

Vision and Media

Screen South

Screen West Midlands

Screen Yorkshire

South West Screen


Click here to visit Creative England's website  


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