Finding and Building Your Own Audience (with Katie McCullough, Festival Formula)

Katie McCullough, founder of Festival Formula, will deliver a session on how to use social media to build an audience for your film project.

We’re live in a world where we get our news, culture, videos, gossip, everything online. Social media brings us up-to-date, up-to-the-moment content and your film or creative project should not be any different.

Knowing who your audience is, is crucial. Nurturing them so they become advocates of your project should be your aim.

Exploring social media platforms Katie will discuss with delegates how best to utilise their existing online presence, generate new content, and have a healthy audience ready and eager for your film when it launches.

When: Wednesday 03 September, Registration from 10.45am for a prompt 11.00am start. Ends 12.00pm.

Where: BALTIC Centre for Contemporary Art (Cinema, Level 1), Gateshead Quays, South Shore Road, Gateshead, NE8 3BA.

To register click here. There is no charge for this event, but places are limited and offered first-come-first-served. Each place must be registered for individually.


About Katie McCullough

Katie is the founder of Festival Formula, a consultancy company focusing on filmmakers covering film festival strategy, crowdfunding, and social media presence. A graduate of Bournemouth Media School and Royal Court Theatre, she utilises storytelling and narratives in social media. Selected previous clients include The Good Enough Mums Club (new British Musical), Somerset House (SKATE campaign) and London Comedy Film Festival (LOCO Festival). 


This workshop is part of Create Innovate – a Northern Film & Media initiative funded by Creative England and the European Regional Development Fund.


Northern Film & Media | BALTIC Centre for Contemporary Art | South Shore Road | Gateshead | NE8 3BA | | 0191 4404940

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