ad:tech is the world’s largest marketing, media and technology marketplace with nine events taking place throughout the year across Europe, Asia, Australasia and North America. ad:tech London is the only European event in this global series and provides an annual meeting point for 5,000+ of the most forward-thinking brands, agencies, media owners, technology providers and investors to learn, network, benchmark and source suppliers.
8 not-to-missed ad:tech London content highlights:
Meet Sir Martin Sorrell
Sir Martin has never been afraid of courting controversy (think back to ‘Pubcom’ last year) and this keynote interview will scrutinise the impact of the disruptive trends that are revolutionising the industry. Tackling issues like programmatic and the future of content in a market where tech firms like Google and Facebook control 50% of digital advertising spend, this is a timely chance to put your questions to the candid statesman of the advertising industry and GroupM EMEA CEO Dominic Grainger.
1420, Wednesday 22 October (Conference Room 1 (balcony level) and streamed live to the Networking Lounge (show floor).
Who is London’s hottest tech start-up? Unilever, Diageo, Havas Media & Shop Direct decide… Hackers wanted!
8 of London’s most exciting tech start-ups will be battling to become The Next Big Thing in this pitch to a heavyweight panel of brand and agency judges featuring Marc Mathieu (Unilever), Venky Balakrishnan (Diageo), Jon Owen (Shop Direct) and Paul Frampton (Havas).
The £35k pitch is the culmination of a project between start-up players like Collider, tech2brand, The Bakery, BBC Labs and Microsoft Ventures – unmissable content for anyone searching for the most cutting-edge ‘madtech’ innovations London has to offer.
For the tech insomniacs, the Unilever Hackathon will explore how data can be used to promote sustainable living. Expect some intense competition at this caffeine-fuelled coding convention as participants battle for a further £5k of prize money and a potential £30k investment.
1540, Tuesday 21 October, Conference Room 1 (Balcony Level) and streamed live to the Networking Lounge (Show Floor). Turn to pages 13-14 for more details.
Learn how to Dunk in the Dark like Mondelez
Hear a keynote from Bonin Bough, Mondelez’s VP Global Media & Engagement – the driving force of the Oreo-maker’s innovation agenda. Energetic, charismatic and experimental, Bough says it’s time to embrace the “hackonomy” and emerging technologies such as 3D printing. He’s also a big programmatic proponent and plans to buy all of Mondelez’s video this way by 2015.
1730, Tuesday 21 October, Conference Room 1 (Balcony Level) and streamed live to the Networking Lounge (Show Floor).
Party with Groove Armada at Roof Gardens
Get on the guest list for this VIP party at the iconic Kensington Roof Gardens and you’ll be dancing to a DJ set from Groove Armada’s Tom Findlay with some of the industry’s most influential people – the perfect late night networking fix after a day spent discovering the latest digital thinking!
1930-late, Kensington Roof Gardens, 99 Kensington High Street, London W8 5SA.
What can the West Learn from the East?
Should we be looking East for a window on the future of marketing, media and consumers? Take India - 1.25bn people, rapid economic and societal change and a whole generation of mobile –obsessed consumers who skipped the PC screen. This keynote from PepsiCo India CEO & Chairman D Shivakumar promises rich insight from this dynamic and at times paradoxical consumer market.
1420, Tuesday 21 October, Conference Room 1 (Balcony Level) and streamed live to the Networking Lounge (Show Floor).
Managing the Coca-Cola brand in a digital age
As European marketing leader of the world’s largest soft drinks firm and owner of the most valuable global brand, Javier says the world is changing faster than in marketing departments. Get a window on how Coca-Cola is tackling brand management in a digital age in this opening ad:tech keynote.
930-1010, Conference Room 1, Balcony Level (Conference ticket holders only). Streamed live to networking lounge.
Where is the video revolution heading?
Over 6 billion hours of video are watched on YouTube each month and 40% of the traffic is via mobile devices. Any brand or agency worth its salt can’t afford to ignore the video revolution, making Ben’s presentation a rich resource for insight on future consumption and the evolution of the world’s largest video platform.
1025-1055, Platforms & Devices Summit, Conference Room 2, Balcony Level (Conference ticket holders only).
Just what is Ryanair trying to achieve?
Mooted plans to charge passengers to use the toilet have been shelved and profits are soaring at Ryanair after the airline embarked on a wholesale image change. Its brand perception score is improving under new CMO Kenny Jacobs and the airline is working with digital partners to overhaul the omnichannel experience.
This keynote from the ex-Moneysupermarket marketer promises to provide the lowdown on the airline’s plans to put experience at the heart of the transformation of the most controversial brand in aviation.
1035-1105, Engagement & Experience Summit, Conference Room 1, Balcony Level (Conference ticket holders only). Streamed live to networking lounge.
You can attend ad:tech with a free pass or get full access with a conference ticket. Click here to find out more.